Internet Business Tutorial 2

by Robert H. Fraass on Friday, March 11, 2005
In the years after the World Wide Web entered our consciousness in 1993, conducting business operations on the Internet was more novelty than necessity. Sure, companies registered their ".com" domain names and pundits spoke breathlessly about the Internet's potential to revolutionize business, but it took companies years to integrate e-commerce into their existing brick-and-mortar operations.
Twelve years later, it's nearly impossible to discuss business plans, proposals and operations without taking into account the Internet marketplace. The Internet and related digital technologies make so many aspects of business more economical, efficient and interactive. Just imagine the changes in customer service, fulfillment and direct marketing-and in intra-office communications and culture-that have been driven by Internet technologies in the past decade. Imagine the changes in consumer behavior that have taken place and the number of marketing tools that have been added to a businessperson's repertoire.
In the 21st century, understanding business requires understanding the ins and outs of Internet technologies and how they can be put to work to the benefit of business owners as well as their employees and customers.
There's a wealth of information, software tools, and Internet business techniques to help fledgling businesses stake their claim to their share of cyberspace. You just need to know where to turn. The amount of information out there can be daunting, so that's where this tutorial comes in. We encourage you to use it as a starting point to learn about what it takes to establish and make the most of your Internet presence